Website Design

In a digital era, it is even more important your business can hold its own. Even if you don’t plan to sell online, your business will benefit from having a website & gaining increased exposure to new potential customers.

 

The Concept

 

Little Big Press is a creative design company at heart, but when it comes to website design there is much more that goes into creating a cutting edge website that people engage and respond to.

Designing a great looking website to satisfy the user’s’ information requirements is important but there needs to be some kind of action and ultimately achieves an end goal.

There is a new phrase being used in the industry called “usability design”.

This applies to iPhones, tablets and other mobile responsive devices. The functionality of the website is one part but the look and feel are also important. The focus is putting everything together so that it is easy for customers to use so that your brand is supported online.

This is why it is important to invest in a quality, professional web design service that gives you the best possible start.

 

The Process

 

When it comes to website design there are no quick fixes to any company’s online requirements. The website needs to grow organically and it requires focus, research, planning and attention to detail. Below is a guide to the kind of questions we ask ourselves when building websites.


Website Planning

 

If you create a buying persona for your target audience, try to figure out what kind of brands they buy, where do they like to shop and what car do they drive etc.

This is a great starting point which sets you a visual benchmark.

Next, you need to think about your user’s journey and start by finding out how your user arrives on the website, what would you like them to do next and what information from the website do you want them to take when they leave. Is there anything you would like them to do before they leave because this helps to produce a relevant sitemap.

 

Information

 

Once you have your sitemap, the next step would be to find a focus point for each web page. You need to figure out what messages and information you need to be included and finally what will the user need to do next.

When you start to connect all the dots you will start to see a logical flow, this is your customer’s journey and it is crucial for planning.

 

Wireframes

 

Once the customer’s journey is mapped out the next step is the fine detail, this is where pen and paper come into play. (we tend to do a digital version to save on paper)

 

Creative Briefing


Next, you can explore various creative options to get the “look and feel” of your website. We then need to think about your brand core values and the type of atmosphere and brand values you want to portray. Exploring other websites for inspiration is a good starting point. This will help you to decide what you like and dislike. It is important to figure out if your users are going to see your website more on a laptop or mobile devices.

Once the research has been done and the planning is in place, the creative side can begin ensuring that all the important website features are incorporated.


Work Involved

 

Design of the layout includes typography, icon design, colours, photography and illustrations which all have a big impact on your website. When it comes to the aesthetics of the website you need to look at textures, gradients, eye-catching buttons and the fine artistic details.


Code

 

The next challenge is thinking about the best way to build the website site either using HTML5, jQuery and CCS code.


The next step is choosing the best Content Management System to build the website (CMS) there is also E-commerce software to think about, W3C compliances, forms and Search engine optimisation.

If you would like to learn about website costings please check out our insights page or send us a message.