Why Use Hashtags?

Hashtags are an important part of social media, they have become a common way to represent an idea or get a message across without needing to elaborate on a full sentence. #B2DMedia

If you use social media you will notice hashtags being used at the bottom of posts, this is done because hashtags turn keywords within your post into links that people can click. This makes it easier for viewers to focus on what they are searching for.

Hashtags made their first appearance on Twitter, but hashtags have become popular through the majority of social media platforms due to popularity and their effectiveness.

If you use a hashtag it’s worth thinking about the positive effects.


Did you know

  1. Tweets with hashtags receive more engagement those without.
  2. 24% of the measured tweets contained hashtags.
  3. Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
  4. Tweets that use more than two hashtags actually show a 17% drop in engagement, so it’s worth focusing on one hashtag.